OUR APPROACH
OUR REASEARH
APPROACH
The world is evolving—as are human values. SYM empowers progressive businesses & political agents to prevail over anti-human interests.
Our research philosophy embraces a processual view of reality: dynamic, interconnected, and evolving to proactively shape citizen behaviour and social innovation.
Life centered research: We prioritize lived experiences and micro-level interactions, connecting future planning to tangible reality.
Untapped knowledge: We embrace cross-disciplinary thinking, leveraging diverse perspectives to challenge assumptions and attain innovative insight.
Dynamic tactics: Our methodologies are multimodal, agile, and adaptive. This enables us to respond to unfolding change and account for the fluid nature of reality.